12. Steve Anthony & Malaika Astorga

Monday, January 31, 2022

Show Notes
In this XTG episode, Rick interviews Steve Anthony and Malaika Astorga. For Canadian GenXers, Steve Anthony is a household name, as one of the early stars of MuchMusic. Steve then cut his locks, and spent the next decade hosting CP24 Breakfast, helping it become the #1 Morning TV show in Canada. He’s joined by Malaika Astorga, a Latinx B. Comm graduate from Concordia, and co-founder of Also Cool — an online arts and music platform, plus podcast. She’s also a strategist for an L.A based media company, and a social media consultant for a ton of artists. As 3 generations, they riff on Mexican-Canadians in Quebec, VJs at the dawn of the internet, the Montreal-Toronto gap, how music tethers generations, how Algorithms create niches, how social media changes businesses, dealing with declining relevance, taking TikTok seriously, and trying to stump a pop culture icon in a game show.
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